Research & Development
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An effective research and development team defines the right business opportunity and performs rapid tests to validate business value assumptions.
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Choosing a winning R&D strategy
The R&D strategy must provide clarity and commitment to three central elements: what we want to deliver, what we need to deliver it, and how we will deliver it.
The benefits of R&D are often long-term, so it's important to remember that your investment in it may not result in short-term profits.
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As well as product development and improvement, R&D can help you develop more efficient processes and new ways of delivering services.
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