Website Questionnaire Website Questionnaire 1. What is your primary objective with this site? Establishing your credibility? Describing your products or services? Completing sales transactions? Offering customer service and support? Communicating company identity or branding? 2. If not listed above, describe your primary objective and concept of your website. 3. What are your secondary objectives? Search engine friendly? Generate repeat traffic? Encourage visitors to recommend it to others? Create an online community, send emails? Increase customer loyalty? Encourage visitors to stay and visit many parts of the site? Design and Feel 4. Who is your target audience? 5. What questions are your customers constantly asking you? 6. How do you want your audience to use/interact with your site? 7. Do you have/want a “look and feel” in mind for your site? 8. Do you have preferred colors for your site in mind? Or an over all theme? 9. What features do you want your site to have? What can we include that will WOW your customers? Content and Layout 10. Are there websites you have in mind similar to what you want? Briefly, what did you like about these websites? 11. Do you have an existing site? If so, list address. 12. Do you have any existing written materials we can start from? If so, please send a zip file/email to eric@mechenbierit.com. 13. Do you have company identity materials (logo, letterhead, etc..) available for use? 14. Do you have a tag line? If not, how would you describe your business in one sentence to your family member? 15. Do you have a domain name? If so, list name. Also, do you have your site access information? 16. Do you want an email setup that has your site branding? 17a. What menu categories make sense for you? Home Services Product categories Customers Testimonials FAQs Forms Articles or other informative topics Pdf files to include Links or resources About us Contact us 17b. Do you have any specific categories/pages you would like to involve? Technical and Updates 18. Will you want website analytics (a great way to see website traffic, page stats, etc..)? 19. Will you want Search Engine Optimization (SEO)? If so, what search terms do you expect your customers will use to find you? 20. If any, what organizations, companies or sites can we ask to link to your site? What organizations, companies or sites would be valuable resources for your readers? 21. How often do you envision updating the site? What content will need updating? 22. Do you have any social media for your business? 23. Do we need to take photos of you, your staff, your services, or your products? 24. Do you want/have a short video created that gives an overview of your company offerings? If you have a video, email video to info@mechenbierit.com. 25. What is your timing for your website? Beginning and finishing? Submit Start Over If you are human, leave this field blank.
